Posters and flyers remain powerful marketing tools, and adding QR codes can transform them into interactive digital gateways. Whether you're promoting events, products, or services, QR codes on printed materials bridge the gap between offline and online marketing.
Why Add QR Codes to Posters and Flyers?
QR codes on posters and flyers enable instant access to additional information, special offers, event registration, product details, or social media profiles. They make your printed materials interactive and measurable, allowing you to track engagement and drive online actions.
Best Practices for QR Codes on Print Materials
Size and Placement
Make your QR code large enough to scan easily – at least 2x2 inches for posters and 1x1 inch for flyers. Place it in a prominent location, ideally in the bottom right or center of the design. Ensure there's sufficient white space around it for easy scanning.
Design Considerations
While QR codes need high contrast for scanning, you can customize colors to match your brand using MultiLinkQR's free QR code generator. Maintain sufficient contrast between the code and background, and test your design before printing large quantities.
Clear Instructions
Include clear call-to-action text near your QR code, such as "Scan for more info", "Scan to register", or "Scan for special offer". This guides users and increases scan rates.
Single-Link vs Multi-Link for Marketing Materials
For posters and flyers, choose based on your campaign goals:
- Single-link: Perfect for focused campaigns directing to one landing page, event registration, or special offer
- Multi-link: Ideal for comprehensive campaigns sharing website, social media, contact info, and more
What to Link
Common links for poster/flyer QR codes include:
- Event registration or ticketing pages
- Product pages or online stores
- Special offers or discount codes
- Social media profiles
- Contact information or booking systems
- Video content or tutorials
Getting Started
Ready to add QR codes to your posters and flyers? Use MultiLinkQR's free QR code generator at generator.html. Create your QR code, customize the design, download as PNG or SVG, and add it to your print design. No account needed, completely free.